Since 2006 Sugarfree, one of the largest Greek companies in the Fashion Industry has been established as a well recognized brand in the Greek and International womenswear market. Sugarfree has set new standards and established a new image for the modern woman. Always following the latest fashion trends and styles, it has created standalone stores that combine fashion, seasonality, a wide variety of products and colors, quality, service and excellent prices. Sugarfree aims to be the top preference of female costumers. At this moment Sugarfree has 40 stores around Europe.

Sugarfree is well known for its 'sporty-chic' aesthetic and especially for the unique velour and terry tracksuits. The collections have been enriched with modern all-day pieces, inspired by the latest fashion trends, combining comfort and style. Sugarfree offers a wide range of products including women's clothes, velour and terry tracksuits, underwear, swimsuits, beachwear, selected accessories and kidswear. Since Fall-Winter 2015, a new fitness line has been introduced, the Work It Out collection, addressed to women who want to be in fashion even at the gym. Leggings, tshirts, crop tops, sport bras in bright colors and prints, are the must-have items for every season.