It all started in Verona with the creation of CALZEDONIA GROUP, a strong and widespread franchising network that today counts more than 3,500 stores in more than 33 countries worldwide. The brand INTIMISSIMI is a true Italian success story. Launched in 1996, it’s the leader in the lingerie market for both men and women due to the simple and elegant Italian style it represents. It consists of five categories, covering the entire range of customer needs. The Lingerie series fascinates with its fashionable proposals in tops, baby doll and lingerie sets. The Basic series meets consumers’ daily needs with its classic and timeless designs and colors. The Knitwear series offers jerseys, dresses and coats for everyday use. The Easywear series includes homewear, nightwear, robes and bodysuits. Finally, the Menswear series includes boxer and briefs in classic and funky designs, t-shirts, homewear and blouses.